image description
  1. home
  2. Faculty

Ms. Deepika

image description
Assistant Professor Department of Commerce ddeepika@svc.ac.in


Educational Qualifications

  • Ph.D. (Submitted in March 2023);
  • M.Phil. (2019) from Department of Commerce, Delhi School of Economics, University of Delhi;
  • M.Com. (2015) from Ramjas College;
    •

Areas of Specialization

  • Marketing, Corporate Law, GST
    •

Administrative roles/ responsibilities

  •

Courses Taught

  • B.Com (H) & B.Com

Research Articles

• Deepika, (Forthcoming). Explaining the linkage of dark side of relationship marketing variables: an empirical investigation on selected Indian entrepreneurs. Int. J. of Electronic Marketing and Retailing. (SCOPUS, UGC Care, ESCI & ABDC-C).


• Deepika (Forthcoming). An empirical analysis of voter’s satisfaction using political sensitivity scale and voter satisfaction model. Int. J. of Human Rights and Constitutional Studies. (ESCI, UGC care). Inderscience Publication.


• Deepika, (2023). Does Relationship Marketing have a dark side? A theoretical perspective. Int. J. of Business Innovation and Research. Vol 30, 3. (SCOPUS, UGC Care, ABDC-C).


• Deepika, (2023). Study of E-Services Quality and Customer Loyalty: A moderated Mediation Model of Perceived Switching Cost and E Satisfaction. Int. J. of Business Information Systems. Vol 44 (SCOPUS, UGC Care, ESCI & ABDC-C).


• Deepika, (2023). Relationship Marketing in online relating: A Theoretical and empirical analysis from an Indian Perspective. . Int. J. of Business Information Systems. Vol. 44 (SCOPUS, UGC Care, ESCI & ABDC-C).


• Singh S.V.P. & Deepika. (March 2021). Does India’s Education Sector requires additional Private Investment? The Market Express.


• Singh S.V.P. & Deepika. (March 2021). Celebration of Women’s Day Via Gender Parity – Still Miles to Cover. India Chapter.


• Singh S.V.P. & Deepika. (February 2021). Development through Six Pillars: Budget 2021. The Market Express.


• Singh S.V.P. & Deepika. (December 2020). Amid Covid-19 The Prospect of Political Marketing. The Market Express.


• Singh, S.V.P. & Deepika. (Jun, 2020). Power and prospect of higher education with the prism of budget 2020. The Market Express.


• Singh, S.V.P. & Deepika. (May 2020). Covid-19 Stimulus package to credit-starved MSMEs. The Market Express.


• Singh, S.V.P. & Deepika. (April, 2020). Income Sharing Agreement in higher education system of India. The Market Express.


  • Award